Carbon Agenda: The Nudge Unit!

“Nudge, nudge, wink, wink, say no more..” will be a line familiar to Monty Python fans. But despite the comedic name, there’s nothing funny about this outfit. MH

From Reclaim the Net:

“Nudge Unit” recommends banks track carbon footprint of transactions, reward “sustainable behaviors”
An influential United Kingdom (UK) based social purpose organization that was blamed for the UK government’s use of “grossly unethical tactics to scare public into Covid compliance” is recommending that banks use the “wealth of data that they hold” to provide “carbon feedback” on transactions and introduce social credit-style rewards and incentives to encourage “sustainable behaviours.”

The measures are being pushed by the Behavioural Insights Team (also known as “The Nudge Unit”) which specializes in using behavioral insights to “nudge” people into changing their behavior.

In a recent blog post, The Nudge Unit revealed that it had partnered with “carbon footprint management” company Cogo to “explore how banks should go about nudging their customers to go green.”

Cogo already has partnerships with several banks, including the UK’s NatWest bank, which uses Cogo’s services to provide a personalized, real-time carbon footprint tracker in its mobile app. Cogo’s carbon footprint tracker displays carbon footprint saving and recommendation messages next to transactions. The messages include “you could save up to 138kg [of carbon] by taking public transport” and “you could save up to 7kg of carbon by changing your diet.”
After surveying 2,007 UK mobile banking users, The Nudge Unit and Cogo found that 40% of users did not support their bank providing advice or support about reducing their environmental impact. The most common reasons users had for opposing their bank pushing these messages were that “it’s not the banks’ responsibility” and “data privacy concerns.”

Regardless, The Nudge Unit and Cogo are still urging banks to “seize this opportunity” by “introducing carbon feedback.” Specifically, The Nudge Unit and Cogo are recommending that banks “nudge customers to take the sustainable actions that people are most willing to take” by focusing on behaviors related to energy, green finance, and electric vehicles and using reward programs and incentives to encourage sustainable behaviors.

Some of the hypothetical pro-environmental offers that The Nudge Unit and Cogo showed to the mobile banking users that they surveyed include:
A “special green bank card” that’s made available “if the carbon footprint of your transactions is below a certain threshold” and that would entitle holders to perks and exclusive discounts in selected storesPrompts based on some bank transactions (one example prompt was to save on energy bills by moving to a green energy supplier)A “train miles” reward scheme that lets users accumulate points for using public transport and use these points to pay for travel tickets and other itemsSpecifically designed low-interest loans for eco purchases (such as heat pumps, insulation, and electric vehicles)Free electric vehicle trials

Related: The coronavirus response is accelerating the China-style social credit systems around the world

And here’s Nudge’s own slick propaganda piece, which does indeed include a Python reference!

(For educational purposes: Always understand how your opponent thinks.)

Uncensored is being censored
Get your copy from our Online Store or your local book and magazine retailer
Australian Retail Locations » Uncensored Publications Limited
New Zealand Retail Locations » Uncensored Publications Limited
As censorship heats up and free thought becomes an increasingly rare commodity, we appeal to our readers to support our efforts to reach people with information now being censored elsewhere. In the last few years, Uncensored has itself been censored, removed from the shelves of two of our biggest NZ retailers – Countdown Supermarkets and Whitcoulls Bookstores – accounting for 74% of our total NZ sales.
You can help keep the Free Press alive by subscribing and/or gifting a subscription to your friends and relatives.

Martin Harris

I have a lovely partner and 3 very active youngsters. We live in the earthquake ravaged Eastern Suburbs of Christchurch, New Zealand. I began commenting/posting on Uncensored back in early 2012 looking for discussion and answers on the cause and agendas relating to our quakes. I have always maintained an interest in ancient mysteries, UFOs, hidden agendas, geoengineering and secret societies and keep a close eye on current world events. Since 2013 I have been an active member of community, being granted admin status and publishing many blogs and discussion threads. At this time I'm now helping out with admin and moderation duties here at Uncensored where my online "life" began.

Next Post

Wot's in the Shots?

Tue Nov 8 , 2022
The claim that nanotechnology is in the mRNA shots is gaining traction. Here’s the latest development: Rebecca WeisserThe Spectator, AustraliaSat, 05 Nov 2022 Graphene oxide? Nanobots? What is in the Pfizer vaccines? Recently, Dr David Nixon, a Brisbane GP, decided to find out, putting droplets of vaccine and the blood […]
vaccination Alberta Apology Billion Vaccine injured deaths

You May Like