Cashless Monopoly: How we train the consumers of the future

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Apparently this came out last year in the UK.

New cashless Monopoly game will be available in the UK this year, and next year in other markets. The new game gives players a VISA branded debit card, and includes a card reader that players use to exchange money.

Is cash disappearing completely? Probably not. But cards are here to stay, and are likely to become more and more embedded in behavior at younger and younger ages.

While this may represent just another line extension for Monopoly, Visa deserves some credit for participating as a partner. Talk about product placement for your brand with emerging consumers!
Well isn’t that special?

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Clare Swinney

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