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Israel Is “Losing The Fight” In Public Relations

[ … because defending the indefensible –  is hard ]

What continues to be starkly apparent to me as I interact widely on social networking sites


is that traditional hasbara,

or the set of arguments used in the past to defend Israel’s right to exist

or explain its right to act or react,

is becoming less and less effective or believable.

One of the possible reasons for this could be put down to sheer online demographics.


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