Pick a search engine. Pick a topic. You’ll get many tens of thousands, possibly millions, of results. Or so they say. But how many results do you really get? It looks like the internet is slowly dying.
Martin Harris 3/11/22
I remember the days when I would take a deep plunge into the ‘net while researching for a blog. Page after page of results going back to the dawn of the World Wide Web. But as time went by, something happened that wasn’t immediately obvious. Instead of getting larger and more diverse in its content, the internet appeared to be getting smaller, and with the available content often being an “echo box”.
The latter part is partly a monster of our own making. take what you are reading right now. It’s unique content. However, if someone reads this and likes it, they may share it, repost it, maybe add their own comments to it or take the subject matter and write a blog on the same theme in their own words, but essentially repeating the same information. This goes further. Many of will be familiar with “Sinclair’s Script” where multiple, allegedly independent news media sources will repeat the same story, word for word.
Expanding on the same theme, one finds “template” stories. Names, dates and locations change, but the narrative remains the same. Usually this will be a human-interest story, tugging at the heartstrings in order to promote an agenda.
Below is a classic example from our archives;
The point is, that these repetitions of stories make up an enormous amount of the search results, making individual and relevant content like a needle in a haystack. Good stories and data can get pushed off the cliff by a stampede of echoing fake news stories that exist solely to smother quality content.
But surely, if you dig deep enough, the content is there, right? After all, there are many thousands or even millions of results every time you plug words into the search box. Are you sure about that? The vast majority of net-searchers rarely venture past the first page or two. This is the reason why Search Engine Order is such an important factor in publishing material online. As a webmaster, getting that article on the first page is the Holy Grail. Everybody wants that prime spot, and it is a battle to find that elusive combination of key words and phrases that get you there.
But what happens beyond those first few pages? The truth is that one can no longer venture into deep dives through tens of thousands of search results. Despite the claim by the likes of Google, there is a great empty nothingness beyond the first few hundred results. First one encounters the statement that “some search results have been omitted”, but even beyond this, there are nothing like the claimed number oif results. And the number appears to be dwindling along with the diversity of content.
The author is reminded of an episode of long-running British SciFi TV show Doctor Who, called Castrovalva, which was itself inspired by a well-known MC Escher artwork. It was about a world that is caught in a time-loop, collapsing in upon itself, both in time and physical space.
Is The Internet “Caught in a space-time trap”? Find out for yourself!
The reader can perform a simple experiment. Simply go on an internet search on the subject of your choosing and see how far back you get.
The author entered the phrase “Internet search” into Google. The search engine claimed to have found “about 13,770,000,000 results”. However, the results stopped at 243 results, along with the message:
“In order to show you the most relevant results, we have omitted some entries very similar to the 243 already displayed. If you like, you can repeat the search with the omitted results included.
I did so, and the results stopped, without further options of explanation, at Page 42.
At Page 41, looking at the top of the page, we get the message: “Page 41 of about 13,770,000,000 results (1.70 seconds)”
But on Page 42, something strange happens. Suddenly we can go no further and the message at the top of the page says:
Page 42 of about 407 results (2.12 seconds)
Your search – internet search – did not match any documents.
Suggestions:
- Make sure that all words are spelled correctly.
- Try different keywords.
- Try more general keywords.
- Try fewer keywords.
Sorry mate. the world is flat, and you fell off the edge of the map. “about 13,770,000,000 results” just magically became a grand total of 407 results along with a message that the search result “did not match any documents”.
Here’s something else. I’ll bet whatever part of the world you are in, while the results may be limited, they will be a little different in both ranking and diversity from those we get in New Zealand. During the day, the author works for a corporation whose head office is in Singapore, so the internet search location on all terminals is set as Singapore. I know for sure that the SEO and content results are different (for the same word search) in Singapore than they are in New Zealand.
So, search engines are “tailoring” content to suit each nation. In simple terms, the internet is heavily censored. Not just in regimes like North Korea or China, but allegedly “free” and “Democratic” nations like yours and mine.
Slowly but surely, the internet is collapsing in upon itself until it becomes little more than a repeating series of messages that amount to little more than carefully tailored brainwashing propaganda.